The winner of the of the UK Final of the SDC International Design Competition has been announced as Cameron Fraser, of Duncan of Jordanstone College of Art & Design (DJCAD).
Judges Linda Hodgson from Sharps Fabric Printers, Emma Douglas of Standfast & Barracks and BBC2 Interior Design Masters’ Charlotte Beevor chose the 21-year-old aspiring fashion designer as their overall victor at the online event.
Cameron said: “I’m delighted, what an honour! Thank you so much to the SDC and the judges. My ambition after graduation is to get into the fashion industry.
“I’m not sure what exactly I’m wanting to do but I’m very open and eager to try anything. I would definitely like to start up my own clothing brand as it’s always something I’ve wanted to do.”
Students from Duncan of Jordanstone College of Art & Design had previously taken all three top places at the Northern Heat judged by Hamish Carruthers, inventor of Weave CAD system Scotcloth.com, Laura Greenwood of Scarlet Opus, and Alana Williamson from M&S.
While Cameron with his designs titled ‘Planet 70s’ was placed first, Kirsty Bruce with ‘The Motherboard’ and Katriona Downie, presenting her entry, ‘Supernova’. were the runners-up.
The trio were studying Textile Design and their tutor is Jane Keith. In total, seven students from four colleges entered. The other contenders represented Manchester Fashion Institute (MMU), Leeds Art University and the University of Huddersfield.
The competition – run by volunteer co-ordinators in participating countries – is a flagship fixture in the SDC calendar and underlines our commitment to supporting university education as well as running our own programme of training and qualifications.
Talking about his collection, Cameron said: “I started looking at the planets, mainly Jupiter, due to the colours on its surface. Just looking specifically at how the colours emerge and interact with each other reminded me of the 70s.
I did some research into design from the 70s era which interested me. I feel like my project gives out a modern twist of 70s design culture. The collection itself is something I’m proud of. I feel the colour palette of each design works well together and the prints as a collective, harmonise successfully, being similar but different in their own way.”
Cameron will go through to the Grand Final of the SDC International Design Competition that is being held online on 30th November.
In news of competition heats not yet reported on this blog, Maisie Miller was our London winner, capturing the beauty of the Peak District in her Fauvism and Post Impressionism-inspired print designs for linen. The London Heat was held in March 2020 at the William Morris Gallery in Walthamstow.
Maisie said: “I chose the Peak District as my subject as this is a place that I visit and am always in awe of the landscapes around me. Colours are important at communicating what we see. I find it very interesting to play around with colours that represent certain things and disrupt this – for example, using the colour pink in the replacement of green for grass.”
The Midlands heat was won by Lieselotte Akers, who turned to space for inspiration to create work involving sustainable cottons and linens coloured with pieces of cyclamen, dried berries, hibiscus, eucalyptus, and birch.
She said: “Natural dyes have always been a huge interest to me and going hand in hand with that learning how to be a sustainable designer, as it is now more significant than ever. As well as thinking about how I was going to be eco-friendly with dyeing my fabrics, I considered how I could be sustainable with the coordinating fabrics I selected to go with them.”
28/10/2021