The Anywhere Article

Access to Coloration Technology just got easier!

Any format, any device, any time

Are you a Coloration Technology subscriber?  Coloration Technology is SDC’s flagship journal, and the world’s leading peer-reviewed journal dealing with the application of colour, and the only journal that covers all aspects of coloration technology.

We are constantly looking for ways to develop access to the journal.  Wiley-Blackwell, SDC’s publishing partner, has launched the ‘Anywhere Article’ – a new enhanced HTML article.

They explained why they have done this.  ‘Today, more than ever, we need access to information that is immediate, clear and communicable. As a member of the scientific community we serve, you will know how important it is to have access to that data, whenever you need it, and wherever you are’.

What is the Anywhere Article?

The Anywhere Article focuses on improving the reading experience of articles on Wiley Online Library, in four simple ways:

Why Choose Anywhere Article?

For years, readers have relied on PDFs as the primary means of reading journal research articles, despite the fact that HTML offers so much more interaction and discoverability.

Wiley listened to the issues you faced with HTML, and prioritised how the content is viewed, from font choice, to page layout. The article can be scanned for the scholarly and scientific information that is important to you, and then, if you choose, you can explore that information without losing your place in the article.

When Can I Start Using Anywhere Article?

You can view an article in the new ‘Anywhere Article’ format wherever you see this link “Enhanced Article (HTML)”.

You’ll be able to view it easily on the device of your choice, at your convenience.

• Readability – superfluous information and clutter have been removed so that readers can focus on the article.
• Functionality – the new layout and sidebar tray allow readers easy access to important information, such as references, at any point in the reading experience, without losing their place on the page.
• Figure browser – as well as viewing a figure in context, readers can browse through all other figures in the article at the same time, and quickly navigate to each figure’s context in the article.
• Mobility – the responsive HTML article will adapt to any device – desktop, tablet, or mobile – to give the optimal reading experience.

The article can be scanned for the scholarly and scientific information that is important to you, and then, if you choose, you can explore that information without losing your place in the article.

Take a look at this issue of Coloration Technology to see it in action – http://onlinelibrary.wiley.com/doi/10.1111/cote.2013.130.issue-1/issuetoc.

Visit wileyonlinelibrary.com and look out for the new links under each article and try it for yourself.

But what do you think?  Do you find the Anywhere Article useful?  What other developments would you like to see?